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Le Smash is built on energy. Fast pace, big flavour, and a brand that lives in the moment.

Bamboozy set out to bring more clarity, confidence, and identity to a category that is often still surrounded by taboos. That became the foundation for this campaign.

Staan’s mission is clear: make finance accessible. That became the foundation for Kids Meet CFO’s, a format that flips the usual script by letting children lead the conversation.

Raisin makes finance feel simple. That was the starting point for this campaign and the guiding principle behind every creative decision we made.