Butternut Box - A fresh perspective on dog food

For Butternut Box, we created a multi-market ad campaign that makes dog owners rethink what’s really in their dog’s food—through spontaneous street interviews, honest reactions and a clear, approachable message, launched at the start of 2025 together with a large digital out-of-home campaign.

Online commercials
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Countries
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Channels
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(Dutch, Flemish, French, German)

What we did

A high-volume multi-market campaign for Butternut Box

We shaped a campaign built on real reactions, humour and a straightforward message that resonates across markets. Beyond the creative idea, we delivered the full production pipeline for Q4 and Q1 (2025/2026): concept, shoot, post-production, asset creation and localisation.

All work was translated and adapted for four languages, resulting in 40+ online commercials rolled out across four countries, each optimised for their local platforms and audiences.

Butternut Box - Bistro
Butternut Box - Taste
Bamboozy - Voxpop

DOOH Butternut Box

Butternut Box behind the scenes

West Creative Company

A unique production agency in Amsterdam

West Creative Company is a professional production agency in Amsterdam that helps brands tell stronger stories. With an experienced team and an efficient, creative approach, they deliver high-quality productions for commercials, online content, and campaigns.

Thanks to their clear communication, eye for quality, and reliable execution, West Creative Company stands out as a unique production agency that elevates projects from start to finish.

Get in touch with us to explore the possibilities.