We redefined ELITE TRAINERS with a high-performance brand identity rolled out across every touchpoint, from social to in-store. Paired with a new member-focused video series, the work brings ELITE’s disciplined mindset to life through the people who embody it.
(a social ad campaign, website design direction, in-app visuals, and in-store photography)
For ELITE TRAINERS, we developed a refreshed brand identity built for a high-performance gym environment: confident, premium, and disciplined. We translated ELITE’s mindset into a cohesive visual world and rolled it out across a full ecosystem of touchpoints, including a social ad campaign, website design direction, in-app visuals, and in-store photography. From concept to creation, everything was produced by us to ensure one recognizable ELITE presence across every channel.
Alongside the identity, we created a new online series centered around the people who define the brand: its members.
Each episode follows an individual member as they share why training matters to them and how ELITE helps them stay strong, focused, and fit for their professional lives.
West Creative Company is a professional production agency in Amsterdam that helps brands tell stronger stories. With an experienced team and an efficient, creative approach, they deliver high-quality productions for commercials, online content, and campaigns.
Thanks to their clear communication, eye for quality, and reliable execution, West Creative Company stands out as a unique production agency that elevates projects from start to finish.
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