Together with FUNKIN Cocktails, we launched a Netherlands-based influencer activation to support FUNKIN’s newest retail listings across key supermarket partners, including PLUS Retail, Hoogvliet, Vomar, DekaMarkt, Boon’s Markt and Dirck III.
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At the heart of the campaign were FUNKIN’s ready-to-drink cocktail cans, bringing bar-quality serves like Passion Fruit Martini, Strawberry Daiquiri and Peach on the Beach to shelves at launch.
The result was a sharp, commercial-first activation that combined creator-led content with a retail moment strategy, driving standout visibility and consumer engagement exactly when it matters most.
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