For STAAN, we created and produced a distinctive content format that shows how finance becomes accessible when explained through the disarming curiosity of children.
For STAAN, we developed and produced a unique concept that transforms finance into something clear, human and surprisingly fun. By letting kids interview CFOs, complex numbers become relatable stories—told with honesty, humor and curiosity.
What began as a one-off idea grew into a proven format:
16 episodes, more than 3 million viewers, and participation from leading brands and institutions such as KLM, Ajax, Royal HaskoningDHV, KPN, KNVB, NS and HEMA.
We delivered the full end-to-end trajectory: concept development, creative direction, casting, production, direction and final delivery—creating a cohesive format built for visibility, credibility and scale.
West Creative Company is a professional production agency in Amsterdam that helps brands tell stronger stories. With an experienced team and an efficient, creative approach, they deliver high-quality productions for commercials, online content, and campaigns.
Thanks to their clear communication, eye for quality, and reliable execution, West Creative Company stands out as a unique production agency that elevates projects from start to finish.
Get in touch with us to explore the possibilities.